What our charity does

Think Amy is a safe driving campaign and a registered charity (no. 1156530). Our aim is to make the term Think Amy synonymous with safe driving.

We want all drivers to Think Amy and Drive Safe For Life

The charity’s primary purpose is to advance road safety for the public benefit by:

  • raising public awareness of the consequences of driving dangerously
  • encouraging drivers (especially new and young drivers) to drive safely by thinking about their responsibilities as drivers: to themselves, their passengers and other road users

We carry out our purpose in 3 main ways. These are:

  • Amy at Glastonbury Tor
  • Picture of Amy at her cousin's 21st birthday party

Raising awareness of the campaign

Speaking about the work of Think Amy, its founder Jane Hofmeister said:

“One effective way of raising awareness of Think Amy is through our Think Amy merchandise, in particular the Think Amy car stickers which have proved very popular. Already a common sight on buses, taxis, driving school vehicles and private cars in the south west, they are now appearing on police cars and ambulances in the region.

I give many talks to students at schools and colleges, telling them about what happened to Amy. This has proven to have a strong effect on the staff and students who attend. Many take the trouble to contact me afterwards to say how much they were moved by Amy’s story, which has inspired them to find out more about the charity and even fundraise for it. More importantly, many tell me that it has made them think about their own driving and that they will pass on the charity’s safe driving message to others.

This is really heartening and is precisely why I do this.

I hope to be doing many more of these in the future.

I am also using local and national media coverage of Think Amy events to promote the work of the charity. Somerset County Gazette has been very supportive of the campaign from day one, as have BBC Points West and BBC Somerset Radio.

I am delighted to have the support of local community radio stations, such as 10radio and Tone FM, which help us to take our message into the heart of local communities.”