Think Amy has a real story to tell: it touches people and makes them ‘Think’
We want Think Amy to become the campaign for safe driving across the UK. To make the term Think Amy synonymous with safe driving.
To remind the driver that their driving style is a choice THEY make THEMSELVES. The driver alone has the power and the choice. We want to influence that choice.
We want all drivers to: Think Amy and Drive Safe For Life
We raise awareness of the charity, its message and its work in many ways including:
- media and publicity
- our website
- our social media sites
- our merchandise
Our website helps us to:
- promote our safe driving message
- push information about our work to a wider audience
- give updates about our work
- provide links to our social media sites
We raise awareness through our distinctive range of Think Amy merchandise, which we take to events around the country.
Our popular Think Amy car stickers are now being added to police cars and ambulances in the south west in addition to being a regular sight on buses, taxis, driving school vehicles, vans, lorries and private cars and motorbikes around Somerset and beyond
They serve as a constant reminder to drivers to Think Amy.
Our eduction programme
We want all drivers to Think Amy. But, statistically, younger drivers are more likely to be involved in avoidable road deaths and so we have an education programme involving talks at schools and colleges, to help influence the driving style of young people at the very start of their driving lives.
In the media
From the moment that Amy was tragically killed on 15 June 2011, her death, the reasons for it, the consequences for the two drivers who caused it and the safe driving campaign set up as a result of it have been the subject of a great deal of media attention.
Jane has spoken movingly, honestly, with passion and dignity about what happened to Amy and about why she set up Think Amy in her memory.
Here are just some of the newspaper, radio and tv interviews Jane has given to help raise awareness of Think Amy‘s safe driving message:
ITV Westcountry 22 April 2014
Tone FM 14 June 2013
Reactions on twitter to Jane’s interview on Radio 2, The Jeremy Vine show on 1 August 2012
Daily Mirror 31 July 2012
More to come ….
More about our work
To find out more about our work, see: